Get found where people ask
Practice-area pages written for the question someone actually types, in English and in Spanish where your clients speak it. Google still matters, and so does the answer an assistant gives at midnight.
Kalydron · For law firms
Sites, search, and AI visibility
Websites and search for law firms.
Someone who was just arrested, or just hit on the freeway, asks Google who to call. Increasingly they ask ChatGPT. We build and run your firm's site, get it found in both, and show you which page and which search sent the call.
Kalydron Pulse · last 28 daysIllustrative sample
11,400Google impressions
9.2Average position
3Visits from AI assistants
Illustrative sample. Real client numbers appear here only with the firm's written permission.
What a firm's site has to do
Three things, done properly.
Turn a visit into a call
Tap-to-call on every page and a callback form that asks for a name and a number, not the facts of the case. Prospective clients should not be typing case details into a web form, and ours does not ask them to.
Advertising you can defend
Every claim on the site is one the attorney confirmed. No results that are not documented, no specialty that is not certified. Attorney advertising is regulated, and an unverified claim is the firm’s problem, not the vendor’s.
What we build and run
The site, the search, and the receipts.
One accountable person for the website, the search presence, the AI visibility, and the numbers, so the firm is not refereeing between four vendors.
The site
A full rebuild if the old one is holding you back, or a careful migration that keeps every URL Google already knows. Fast on a phone, because that is where the call comes from.
Resource guides
The pages people search before they know they need a lawyer: how to find someone in county jail, what to do after a crash, how to get a police report. They cost nothing to run, and in our experience they are where the calls come from.
Search and AI visibility
Search Console from day one, structured data an assistant can read, and Pulse watching the referrer so a visit from ChatGPT shows up as exactly that.
Ads, only with receipts
We run Google Ads for a firm only when the tracking can prove a call came from a click. Otherwise you are paying for a story.
The Kalydron Standard
Lines we hold.
Five commitments, on every site we run. These are the ones that matter most for a firm.
- No purchased links, no purchased reviews, no fake urgency.
- No case details collected through the site.
- No claim the attorney has not confirmed.
- No cookies, no consent banner. Someone researching a DUI does not need a tracking profile.
The full five are on the home page.
Who runs this
I run a law firm's site today.
One of the sites I run is a Long Beach criminal defense and injury practice: a full rebuild, a Spanish edition of every page, and a library of guides. I sign off on every change, and the attorney confirms every claim before it goes up. His number is in my phone, and mine is in his.
Talk to ZachReplies within a business day.
Pricing is a conversation
Tell me about the firm.
Practice areas, where you are, and what the site does today. I'll say plainly whether Kalydron is a fit.